Average Reviews:
(More customer reviews)As a small business owner I wanted to study up on marketing techniques and this book was recommended. I wasn't looking forward to it; I figured it would be tough work forcing myself through some text book. But this book was great! In an easy-going style with a pinch of wry humour the author took me through the strategies and jargon of marketing. It has very intelligible diagrams and some cute cartoons too. I learned a lot and enjoyed it. It was like eating something that tastes great and then finding out that it's good for you!
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